NORTON: Growth plans introduced | MoreBikes

 Norton Bikes, a part of the TVS Motor Firm Group, introduced its funding and progress plans to arrange the corporate for worldwide enlargement. 

Internet hosting a contingent of worldwide journalists on the Goodwood Competition of Velocity, members of Norton’s senior management staff – Sudarshan Venu, Dr Robert Hentschel and Richard Arnold – shared the model’s imaginative and prescient and mentioned how Norton is now ideally positioned to develop globally. 

Sudarshan Venu, Managing Director TVS Motor Firm, stated: “Our imaginative and prescient, dedication, and funding within the Norton model are getting into an thrilling part. We sit up for sharing that with motorcyclists the world over.” 

With TVS Motor’s backing and world capabilities, Norton is being reinvigorated as a worldwide model led by a robust, dynamic staff. 

TVS Motor has dedicated £200m throughout the lifetime of the funding in new product improvement, services, analysis and improvement and world-class high quality engineering. The brand new Norton bikes will comply with the corporate’s ‘Design, Dynamism, and Element’ philosophy. Thrilling product launches will begin subsequent yr, with six new fashions deliberate over the following three years. Norton is getting ready for worldwide enlargement with an preliminary give attention to the USA, Germany, France, Italy and India. 

On the famend Goodwood Competition of Velocity, Sudarshan Venu outlined the enlargement of Norton Bikes’ senior management staff and the funding within the firm. 

Most just lately, these appointments included Richard Arnold, Norton Government Director and former CEO of Manchester United Soccer Membership. Bringing collectively the best folks has put Norton in the very best place to capitalise on its progress. 

Dr Robert Hentschel, chief govt officer of Norton Bikes, then offered perception into the event and engineering behind the present and upcoming Norton fashions, detailing TVS Motor’s enter into the design and drivability of Norton’s merchandise. 

On account of TVS’s funding and help, Norton’s revitalised analysis and improvement has been channelled into its product pipeline via its state-of-the-art facility in Solihull. Testomony to that is the One in all One V4SV, impressed by Steve Hislop’s ‘White Charger’ that sped up the Goodwood Hillclimb day-after-day of the competition. 

Dr Robert Hentschel, CEO, stated: “The funding in analysis and improvement and management has us positioned to take six thrilling merchandise to nations the world over, with world class high quality and scale, 

spelling one other epoch of success within the Norton story. Our give attention to design, drivability and particulars will maximise the thrilling alternative for Norton in addition to for these new clients that select one in every of our bikes.” 

Newly appointed, Richard Arnold, Government Director, went on to debate the way forward for the model, together with Norton’s stance on the world stage with upcoming world distribution, in addition to the significance of honouring Norton’s heritage. 

This yr additionally they marked the completion of Norton Bikes, honouring NMUL clients. After investing £2.3 million into the event, manufacturing and re-engineering of the Commando and V4 platforms, the fulfilment and supply of orders for purchasers of the earlier firm signifies the closing of a big chapter during which Norton can totally give attention to the corporate’s future. 

Richard Arnold, Government Director, stated: “Norton’s heritage is huge and performs an important half in our improvement as a worldwide model. It’s necessary for us to prioritise our clients, each within the current and the longer term, not solely with new bikes but additionally with each contact level of the Norton expertise. The merchandise at present in testing and improvement are extremely thrilling. Bikers all over the world will like to journey them and like to personal them, I’m trying ahead to increasing their availability.