To have fun the twentieth anniversary of the Glen Moray Customer Centre, the Speyside single malt model is including a brand new dimension to whisky appreciation — sound. Whereas whisky tastings historically deal with sight, scent, and style, Glen Moray has turned to music to discover whether or not it might probably improve the general expertise of having fun with whisky.
To analyze the connection between music and whisky, Glen Moray enlisted its World Model Ambassador and Customer Centre Supervisor, Iain Allan, together with Key Account Supervisor David McLauchlan and writer-musician Felipe Schrieberg. This crew of avid music fans sought to find out whether or not particular musical genres may complement totally different whisky expressions.
Felipe Schrieberg, who carried out and hosted a particular whisky and music tasting occasion for the anniversary celebrations, highlighted the importance of context in whisky enjoyment. In response to Schrieberg, “A lot about having fun with whisky doesn’t simply come right down to understanding the way it was made, or how ‘fancy’ it is perhaps – the context by which you’re consuming it might probably play simply as essential a task. On this manner, music is the final word context- creator. Totally different sounds, tones and frequencies can radically shift the way in which your mind perceives the world round it, together with the whisky you’re smelling and tasting.”
The trio discovered that musical genres, very similar to whisky, may be an acquired style, and deciding on the precise pairing can create an ideal concord between the senses. In consequence, they curated a playlist of 20 tracks designed to enhance numerous whisky events, starting from energetic gatherings to reflective moments.
As an example, they advocate pairing The Black Crowes’ “Exhausting to Deal with” with Glen Moray’s Port Cask End, a whisky that’s approachable and excellent for a celebration. For a smoother, extra mellow expertise, Dionne Warwick’s “Stroll on By” pairs nicely with the Glen Moray 15-12 months-Outdated, a whisky that blends Sherry and Bourbon-aged notes.
Nick Cave’s “Purple Proper Hand” is matched with the Glen Moray 21-12 months-Outdated, a whisky with a wealthy, candy profile, whereas Tom Waits’s “I Hope That I Don’t Fall in Love with You” enhances the Glen Moray Warehouse 1 Peated Rioja, a smoky, cask-strength expression excellent for a moody, introspective night.
We sat down with the 4 whiskies and Glen Moray’s chosen music tracks, and there’s one thing to be stated for it. Maybe it was the atmosphere the place I closed myself off from different distractions and really listened to the music moderately than simply having it on as background noise, however the precise music enhanced the whisky expertise.
I’m undecided {that a} bottle of 15-year-old and a straw at a Taylor Swift live performance will improve both a part of the equation, however on the proper time and in the precise place, the mixture of the precise music and the precise whisky undoubtedly creates the precise temper.