Adidas Originals unveils a high-profile collaboration, uniting music powerhouse Dangerous Bunny (Benito Antonio Martinez Ocasio) with soccer legend Lionel Messi. These international icons and mutual admirers share their worlds, mixing music and sport.
Dangerous Bunny name-dropped Messi 5 occasions on his newest album, whereas Messi admits to having seven Dangerous Bunny tracks on his pre-game playlist.
Adidas Dangerous Bunny & Messi Assortment
This adidas partnership reimagines two iconic silhouettes: the adidas Gazelle and the adidas F50 cleat. Messi, synonymous with the F50—a historic shoe in soccer lore—brings his legacy into the gathering.
In the meantime, the Gazelle, a staple from the indoor soccer gyms to road fashion, will get a recent, nostalgic twist. Every pair honors Messi’s unmatched achievements, incorporating gold accents impressed by his trophies and an “X” stripe to reflect his famed quantity 10 jersey.
The Dangerous Bunny & Messi footwear characteristic their signatures on the enduring adidas stripes, paired with the model’s Trefoil and Badge of Sport logos. The phrase “Dangerous Bunny Para Messi” is proudly inscribed on the tongue.
Dangerous Bunny displays on the collaboration: “Messi’s final title has turn out to be its personal phrase, a synonym for greatness, braveness, and coronary heart. Watching him play with the fervour he does is a privilege. I evaluate the love he feels for his nation and his sport to the love I really feel for music and Puerto Rico.”
The Puerto Rican artist provides, “Collaborating with him is an honor that so many individuals dream of, and I by no means even imagined I may obtain it. Immediately, I really feel so grateful to have the ability to signify our tradition with the GOAT.”
Messi’s sentiment aligns, emphasizing the connection between his life and music. “Music is related to many facets of my life, and Dangerous Bunny is an artist who is rarely lacking from my playlist,” he shares.
Lionel Messi elaborates, “This marketing campaign celebrates our followers. Seeing individuals who comply with me and assist me does extra than simply encourage me; it makes me really feel very grateful. I all the time attempt to give all the things I’ve on the pitch, so it’s nice to see that there are individuals who respect that effort and all the time assist me, even in unhealthy occasions.”
The adidas Dangerous Bunny & Messi assortment shall be launched on October 26, 2024, at adidas flagship shops.
