Ducati ends 2024 with a income of over one billion euros mixed with a benchmark profitability.
Ducati ends 2024 with monetary outcomes that testify to the solidity of its aggressive positioning within the two-wheel sector and the effectiveness of the strategic selections made lately, oriented in the direction of the event of a product vary that represents the perfect fusion of magnificence, efficiency and know-how.
For the third consecutive 12 months, Ducati recorded revenues of multiple billion euros (2024: 1,003 billion; 2023: 1,065 billion). A consequence achieved regardless of the challenges which can be characterising the business and the present world aggressive setting.
The working consequence (EBIT) stood at 91 million euros, equal to a profitability of 9.1% (2023: 10.5%). A key determine, which additionally highlights the corporate’s capability to give attention to producing the monetary sources wanted to help its strategic plans.
Throughout 2024, 54,495 bikes had been delivered to Ducatisti all around the world (2023: 58.224). Though exhibiting a decline in comparison with the earlier 12 months, the determine is according to the philosophy of the Bologna-based firm, which goals to protect the exclusivity and worth of its merchandise for its passionate purchasers.
Commercial
“2024 ends with a optimistic steadiness that, regardless of a difficult aggressive setting, confirms our solidity and a benchmark profitability within the two-wheeler market.” declared Claudio Domenicali, CEO of Ducati. “ We get pleasure from a strong monetary base that permits us to constantly and considerably put money into analysis and improvement, innovation and racing competitors, whereas persevering with to strengthen the individuality and status of our product vary and guaranteeing the excessive requirements of high quality and repair typical of a product of excellence. This, mixed with our dedication to creating each Ducatista really feel a part of an awesome household, makes the model extra beloved than ever right this moment.”
Henning Jens, Ducati CFO, added: ” 2024 was an advanced 12 months as a result of significantly difficult market situations the entire enterprise confronted. On this context, we selected to give attention to defending general profitability, prioritising long-term sustainability reasonably than simply aiming at rising gross sales volumes. This strategy, mixed with additional enhancements of our effectivity, is according to our premium technique and it allowed us to conclude the 12 months with a profitability that reached 9.1% return on gross sales and an working consequence that exhibits our capability to generate worth and assure a strong monetary base additionally underneath tough circumstances. “
Taking a look at 2025, Ducati offered to the general public ten new fashions, additional enriching an more and more full, subtle and technologically superior product vary, designed to supply each Ducatista probably the most appropriate bike to precise their ardour for 2 wheels.
These embrace the brand new XDiavel V4 and Multistrada V4, outfitted with the V4 Granturismo engine, alongside the Panigale V4 and Streetfighter V4, each powered by the newest evolution of the Desmosedici Stradale engine, and the Panigale V2, Streetfighter V2 and Multistrada V2 , outfitted with the new V2 engine, the lightest twin-cylinder ever made by Ducati. As well as, the Firm makes its entry into the world of Off-Street with the introduction of its first motocross bike, obtainable from June 2025 at chosen dealerships.
