Gieves & Hawkes presents its spring-summer 2025 marketing campaign, “The Spirit of Journey”—a journey by trendy exploration and cultural immersion. Drawing inspiration from Africa’s dynamic cities and huge landscapes, the season goals to seize the sun-bleached blues of Chefchaouen, the golden hues of the Ivory Coast, and the deep ochres of the Serengeti.
Gieves & Hawkes Spring/Summer season 2025
This spring, Gieves & Hawkes crafts tailoring for easy journey. Earthy neutrals, sun-faded pastels, and wealthy indigos mirror the pure dyes of the area, whereas delicate linens, ethereal cottons, and featherlight cashmeres create a weightless really feel.
Blazers in heat tobacco and deep olive pair seamlessly with fluid trousers, whereas ivory double-breasted fits add a refined but relaxed edge.
Firmly grounded in Savile Row custom, Gieves & Hawkes’ silhouettes mirror a person formed by expertise—one who transitions between the town and the coast with ease. The small print—brushed suede footwear, wealthy leather-based holdalls, and silk pocket squares—add depth, nodding to heritage whereas embracing modernity.