Breitling has introduced its acquisition of Common Genève, heralding a contemporary chapter for the Swiss model with a purpose to revive the legacy of this revered title within the realm of luxurious timepieces.
“As excited as we’re, we’re additionally absolutely conscious of the duty at hand and the profound heritage we’re set to uphold,” acknowledged Georges Kern, CEO of Breitling. “Rebuilding a model with such a wealthy narrative will not be a fast endeavor — it’s a meticulous labor of affection that we anticipate will unfold over the approaching years. A devoted workforce can be introduced on board to permit Breitling and Common Genève to function as separate maisons”.
The Tri-Compax full calendar launched to rejoice Common Genève’s fiftieth anniversary in 1944
Based in 1894, Common Genève rose to prominence via the early to mid-Twentieth century with their modern designs and technical prowess. Nonetheless, the arrival of the quartz disaster considerably challenged the corporate, marking a shift in its trajectory. Since 1989, it had been owned by the Hong Kong primarily based Stelux Group, which maintained its legacy. With this acquisition, Breitling goals to revive the storied model to its former glory, grounded in Swiss custom but poised for modern relevance.
“We’re satisfied that Breitling is greatest positioned to take Common Genève to the subsequent stage, because it has so efficiently finished with its personal marque,” stated Joseph Wong, Chairman and CEO of Stelux Group. “When stewarding a maison d’horlogerie of this stature, preserving its heritage is a topmost concern. The administration at Breitling has demonstrated that it’s 100% dedicated to making sure that Common Genève lives on, not simply in title however in spirit.” breitling.com
