The model revered for its minimalist but intriguing design philosophy, COS unveils its winter 2023 marketing campaign, casting the colourful cityscape at evening because the dynamic backdrop. The pulsating vitality of the city atmosphere, with its blurred streetlights and shadowy contours, accentuates COS’s signature aesthetic—clear traces and understated magnificence.
COS Winter 2023 Marketing campaign
Esteemed photographer Daniel Jackson captures this interaction of town’s nocturnal pulse with the composed simplicity of the COS assortment, creating a visible narrative that speaks to the trendy man’s want for versatility and class in his wardrobe.
Fashions Leon Dame, Mathieu Simoneau, and Tommaso Zana turn into the embodiments of the COS man, every exuding a definite confidence and modern cool that aligns seamlessly with the label’s imaginative and prescient.
Styled by Jane How, the fashions don a range starting from the tailor-made coat and structured but flowing trousers to crisp shirting—every bit a nod to COS’s dedication to useful style that transcends seasons.
The selection of clothes displays a curated stability between performance and magnificence, superb for winter, the place consolation meets the uncompromising customary of cosmopolitan aptitude.
By Jackson’s lens, the marketing campaign is a dialogue between the clothes and town. The clothes’ architectural cuts and muted shade palettes mirror the city panorama, suggesting a concord between man and metropolis.
This integration of setting and magnificence exemplifies COS’s ethos—a label that understands and displays the rhythm of metropolis life.
