In a fusion of custom and modernity, the 2024 Gucci Valigeria marketing campaign unfolds throughout the corridors of journey, presenting an commercial that encapsulates the spirit of journey and the luxurious of timeless design.
Mates and acclaimed actors Chang Chen and Ni Ni grace the scene, exuding easy sophistication as they traverse the airport, every step a silent nod to the enduring class of the Gucci journey assortment.
Chang Chen for Gucci Valigeria Commercial
The advert showcases a story of motion and legacy, with every body highlighting the enduring Gucci Savoy assortment’s items, from the distinguished GG monogram to the signature Net stripe adorning each smooth and hard-sided journey companions.
The imaginative and prescient of Gucci’s artistic director, Sabato De Sarno, breathes modern life into the storied Maison’s savoir-faire. His daring inclusion of neon journey designs juxtaposes the traditional aesthetic with a vibrant pulse of the current, crafting an commercial narrative that embraces the dynamic nature of contemporary journey.
The marketing campaign’s imagery captures the essence of the Gucci Valigeria heritage by way of meticulously styled vignettes by Alastair McKimm, the place Chang Chen and Ni Ni function the epitome of the model’s intersection between heritage and innovation.
As Chang Chen and Ni Ni carry trolleys, duffle baggage, and garment baggage, every merchandise from the Gucci Savoy assortment stands out with its amalgamation of type, perform, and vogue, inviting the onlooker to a world the place each journey is infused with the essence of luxurious—each vacation spot a brand new chapter in Gucci’s grand story of journey.
