“This experimentation with design and shapes, usually linked with issues – however not at all times – has been a relentless at AP,” Vivas stated.
After World Struggle II, spherical watches turned the dominant model, however AP stored its wealthy creativity by producing sq., rectangular, and cushion-shaped watches (like Lamar’s). Within the early ’60s, it even experimented with tons of asymmetrical case shapes. You could find all types of edgy or curvy contours that we would now name “retro-futuristic.”
