The watch group can really feel huge, vocal, and passionate in a means that ought to drive design. We additionally would possibly really feel intently related to folks related to manufacturers – on this case, people like Breitling CEO Georges Kern or Mandelbaum, who’re very energetic on social media – and hope they’re going to make issues only for the followers as a result of we really feel like mates. However all these components pale in comparison with the broader watch market, the overwhelming majority of that are consumers who’ve by no means heard of Hodinkee, Revolution, “WatchFred,” and many others. Sadly, I do not suppose Breitling (and Common) can recreate nostalgia with a brand new look ahead to the “followers” and act on the blind hope that the typical shopper will prefer it – they very nicely may not perceive it in any respect.
