We’ve talked about Traditional Legends fairly a bit previously. Other than being the present proprietor of iconic British bike model BSA, Traditional Legends additionally has the Jawa Yezdi model beneath its portfolio. With that, it’s eyeing some fairly massive enlargement for the model throughout the coming years, with the hopes of increasing its attain to 750 touchpoints throughout the subsequent 24 to 30 months.
Stated touchpoints will probably be scattered round key cities in India. At current, the Jawa Yezdi community consists of a powerful 423 dealerships, and it hopes to surpass the five hundred mark within the very close to future. In response to CEO Ashish Singh Joshi, the elevated progress of the bike business within the area has raised the demand for extra premium fashions within the Indian market. As such, Traditional Legends is seeking to leverage its intensive community to develop the Jawa Yezdi model in cities the place the corporate already has a presence. This localized method matches in properly with Traditional Legends’ technique to streamline its product choices to satisfy diversified client wants.
“We’ve got 423 dealerships and the quantity is predicted to quickly increase to greater than 500 dealerships. As India sees extra affordability, and finance availability bike gross sales will enhance. Each participant is competing on a distinct platform with completely different merchandise. If we’re current in some cities we’ll go additional beneath and add a number of touchpoints within the cities that we’re current in,” stated Ashish Singh Joshi, CEO of Traditional Legends,” Ashish Singh Joshi, CEO of Traditional Legends instructed The Hindu Enterprise Line.
A concrete instance of this enlargement by way of the model’s offeirngs is the launch of the brand new Jawa 350, slated to hit the market within the coming weeks. It’ll carry an MSRP of Rs 214,950, or about $2,586 USD, and have new improvements by way of efficiency and security. For instance, it comes commonplace with massive 280mm entrance and 240mm rear disc brakes full with dual-channel ABS from Continental.
With out dropping sight of its important market of India, Traditional Legends can be paying shut consideration to the worldwide market; extra particularly, the ASEAN and European markets. Extra particularly, a report from The Hindu Enterprise Line, a Czech firm will probably be exporting Jawa bikes from India to key European markets – an attention-grabbing improvement because the Jawa model initially finds its roots within the Czech Republic.
On high of that, Traditional Legends has already set in movement plans to increase its attain into the ASEAN market. Certainly, middleweight retro fashions like these of Royal Enfield have gained vital reputation in nations just like the Philippines, Thailand, and Malaysia. Moreover, as talked about in earlier articles, Traditional Legends has massive plans for the BSA model, with hopes of extending the enduring British marque’s attain into markets like Japan, Australia, New Zealand, and even the USA.
