Enthusiasm is the power that unites teams of individuals with passions and pursuits. It’s why a few of us can stare endlessly at watches, others at digital camera stats, others at pens, knives, and automobiles, and… effectively, you get the image. Worn & Wound desires to convey these passions and communities collectively as a result of whereas the merchandise or experiences on the middle of those communities differ, the passion is shared and may be exceptionally infectious.
I might go on, however this time, we thought it might be finest in the event you heard the ideas of the members of the Worn & Wound staff that run our varied departments and will probably be implementing this new imaginative and prescient over the approaching years.
Zach Kazan, Managing Editor
Like everybody else right here at Worn & Wound, I like watches. In all probability to an extent that almost all would deem considerably unhealthy. Watches have been my main pastime for the final decade or so, and my career for 5 years. I’m, in each sense of the phrase, invested.
However one thing else I share with the staff is that there are lots of, many different issues I like in addition to watches. Watches, in truth, have been a gateway to numerous different classes of “stuff” which have given me numerous pleasure within the time I’ve been within the pastime. And watches have illuminated connections to issues I’ve been serious about that predate my watch obsession by a long time (the area program is my favourite instance of this – all the documentaries I watched as a child in regards to the early years of NASA tackle all types of latest that means after you’ve turn out to be a watch nut and start noticing all of the Speedmasters).
A shift to protecting different fanatic pursuits, from my perspective, feels extremely pure. The explanation, I believe, is that the best way we write about watches has at all times come from a spot of real curiosity. Not only for the watches, the bodily objects, however for the tales behind them and the individuals who make and use them. As our personal curiosity has taken us into the worlds of EDC, pictures, pens, journey, and extra, we’ve discovered (maybe unsurprisingly) that there are tales to inform in these worlds too.
We’ll by no means not cowl watches, however within the spirit of enthusiasm that has at all times pushed us, we’re excited to find extra, together with all of you.
Kat Shoulders, Head of Content material
As a lot of , I like issues, all issues. Issues from watches, cameras, luggage, pens – the checklist goes on and on. Over the previous couple of years of manufacturing content material right here at Worn & Wound, I’ve at all times stored my ardour for this stuff on the forefront of the storytelling we do. I can truthfully say I’ve been chomping on the bit to develop past watches in the best way we’re about to. I’m so stoked to proceed to place the highlight on real individuals in the true world utilizing this stuff they’re enthusiastic about. My hope is for our viewers and readers to see the passion and fervour we’ve got come by in our content material. That is such an thrilling new chapter for Worn & Wound and I’m honored to be part of it.
Ricardo Simé, Store Supervisor
Each time I’ve attended one in every of our occasions, whether or not it’s our truthful or a model centered meetup, I attempt to discover a while to talk with these in attendance. The chance to be taught and communicate to so many individuals, with so many various experiences is one I by no means wish to miss.
Very often the dialog strikes away from watches. I discover myself speaking in regards to the consolation of a effectively made boot. Or how I’ve picked up a brand new backpack for each day use. It occurs so genuinely and with out prompting that after a whilst you notice that there are a number of issues these in attendance are enthusiastic about. It’s by no means simply watches. That’s why doubling down on Expertise Enthusiasm is known as a pure development of who we’re as an organization and who we’ve at all times been.
Kyle Snarr, Head of Partnerships
I’ve at all times seen my watch as an vital piece of the entire. Whether or not it’s a match for an evening out in town or a equipment for an upcoming outside journey, I normally begin with which watch and start constructing from there. It’s clear that the Worn & Wound reader is a gear fanatic viewers. Of their photo voltaic system of substances enthusiasm, a watch clearly sits on the middle. However as a lot as they care in regards to the watches of their kits, they care equally for what’s of their pockets, what’s on their again, what’s on their toes, and round their necks.
On the Partnership staff right here at Worn & Wound, we’ve already created a number of avenues for manufacturers to showcase their watches paired with superb gear for all types of adventures. One of these branded storytelling, similar to our Device/Equipment collection, has resonated with our viewers in a method that has a lot of them really trying ahead to the following sponsored publish, fairly than simply skipping it. For me personally, seeing this type of response to our work is extremely rewarding and it may be straight attributed to the truth that it comes from a spot of ardour for each watches and equipment to an viewers with exactly those self same passions.
