Rising up in Sweden, Freddie Meadows actually didn’t know that browsing in his native waters, braving -17C temperature with blustering wind chills, would lead him on this unprecedented journey to work with a few of his favorite manufacturers resembling BMW and Breitling… only for doing what he loves.
The Arctic surfer and Breitling ambassador has actually come a great distance since he first set out into the ocean, carrying nothing however his board shorts and oven gloves duct-taped to his fingers for some much-needed heat. However even after a few years, the Swedish surfer has maintained his deep connection to the unforgiving wilderness of the Baltic’s extra distant corners that he calls house, and divulges there’s much more to be taught from browsing than simply the using of the waves.

In fact, Freddie’s browsing journey didn’t begin within the literal deep finish of Scandinavia’s freezing waters, the place the snowfall can sit comfortably on the floor of the water for 20 seconds earlier than melting away. However throughout a household vacation to the south coast of Portugal, Freddie found a deep ardour for browsing, spending the nights sleeping on the seashores of Portugal’s well-known Algarve area mystified by the crashing waves.
Two years later, sitting at house in Skåne on the southern coast of Sweden, Freddie took certainly one of his neighbour’s windsurfing boards that had been in any other case sitting idle and put it to good use.
Again then, cold-water browsing wasn’t the favored pastime that it’s immediately; there have been no wetsuits particularly designed for the suboptimal temperatures; no high-performance gloves or dive boots for the jagged rocks. Folks didn’t even contemplate Europe as a browsing vacation spot past the extra well-liked hotspots of Biarritz, Hossegor and naturally, Portugal’s Algarve.
It was simply Freddie, the one surfer in Sweden, and his wind-surfing board.
“Since then it simply felt like ‘That is what I’m doing.’ You recognize, ‘I’m not I’m not going to I can’t do anything. That is what I have to do,’” Freddie advised DMARGE.
“It wasn’t even the using of the wave – I used to be so dangerous; I may barely journey waves. However, , it was simply the sensation of being there and doing it and like being out in that setting. After which from then on, it simply progressed right into a ardour.”
I caught Freddie simply as he was popping out of the BMW headquarters in Scandinavia, the place he had spent the morning in back-to-back conferences with BMW decision-makers in regards to the upcoming electrical 5 Collection Touring. It speaks to Freddie’s way of life today, carving out a profession as certainly one of Scandinavia and Europe’s outstanding cold-water surfers and rising a considerable social media following from avid browsing followers.
After some years spent competing in worldwide browsing competitions in locations like Peru and Portugal, Freddie returned to Sweden seemingly unimpressed with the surf on supply on his travels. So he determined to lease a automobile with what little cash he had left and seek for the waves alongside his personal shoreline.
“I had been gathering a listing of locations I wished to go to in Sweden to see if these waves existed and inside every week, I noticed this wonderful storm – an enormous, massive storm coming – and I simply went to this primary space that I wished to verify. We spent 4 days strolling out and in of the forest and two totally different bays and I simply felt so fulfilled by it.”
“And I bear in mind turning as much as this one slab of reef, a granite rock, and seeing this wave, it appeared like the whole lot I dreamed of and extra. I couldn’t have even dreamed up that wave in my creativeness. I didn’t even assume that that may have existed at house. It appeared like one thing out of Eire or Western Australia or one thing however a bit smaller. So I named that wave ‘Valhalla.’”

At that second, Freddie knew that he didn’t must journey the world seeking the perfect surf, chasing excellent waves in excellent locations like Hawaii or Australia. As a substitute, all he needed to do was go searching him, within the northern shoreline of Norway that is still ice-free all yr spherical; or within the Baltics the place trendy wetsuits and gloves maintain surfers within the sea for longer than ever.
In fact, it’s nonetheless not with out its challenges. In browsing hotspots resembling Hossegor in France and even Byron Bay right here in Australia, surfers solely have to stroll out from the seaside to journey among the finest waves on supply. However within the Baltics, it’s by no means fairly that straightforward.
“The climate right here is so risky; it’s always shifting up right here – so violent and always altering,” Freddie continued. “Within the morning, you’ll see one replace, however within the afternoon, will probably be utterly totally different, . You may see a forecast in two days which might be coming, after which that night, you’re wanting and it’s utterly gone.”
Freddie’s dedication to cold-water browsing has pressured him to turn out to be one thing of an novice meteorologist, always surveying the transient tides for the perfect alternative to courageous the waves. He admits he’ll typically spend his mornings monitoring the climate patterns earlier than setting off seeking the waves, ready in darkness till the final replace is available in at 4 pm when he’ll make a break for it, solely to reach on the wave at 6 am the following morning hoping that the climate hasn’t shifted by the night time.
It’s a far cry from the right situations that we take as a right right here in Australia.
For Freddie, a lot of the attraction of cold-water browsing stems from the journey itself; an nearly primitive expertise he likens to looking as our ancestors would’ve been pressured to do greater than 1000 years in the past, trusting the local weather to outlive in harsh and unforgiving situations.
“Once I’m out with Magnus, my buddy who movies my movies, we’re on the market and generally we don’t speak for 3 days,” Freddie admits. “It’s not as a result of there’s something fallacious, it’s simply that – we’re simply on the market. And the way a lot do you must say, ? We focus on what’s vital, however it’s like a fantastic quiet silence and we’re getting an increasing number of related every passing minute.”
“We spent three months within the Arctic, for instance, proper on the north coast of Norway, between the West Coast and Russia, and we’d lease a bit of cabin for 10 days. We’re simply sitting on this cabin with no electrical energy, simply the fireplace, , and working water, and also you join with some elements of your self that you simply don’t know – I actually take pleasure in it and I really feel prefer it provides you a complete new aspect of browsing.”

“It’s an enormous journey and I feel that has meant a lot extra to me than every other aspect of browsing. Then, after all, if that wave’s time’s up, and it’s nearly as good because it was; if you get these moments if you discover a wave that blows your thoughts. I imply – I had a six-second tube up within the north. And simply the truth that that wave was there on that coast, and if it was that good anyplace else on the earth, it might have 200 guys on it. It’s the perfect feeling on the earth.”
Freddie’s unwavering dedication to uncovering the hidden treasures of his homeland exemplifies a misplaced spirit of browsing. To have the ability to spend days on finish, patiently ready for brand new spots alongside the Swedish and Norwegian shoreline is a testomony to being within the current and sustaining a deep appreciation for our personal setting.
For Freddie, it’s not nearly using the right wave (though these valuable 6 seconds actually assist). It’s in regards to the journey itself—the quiet moments of reflection and the innately human expertise that cold-water browsing has given him, and in a world the place comfort typically overshadows exploration, it’s taught him greater than any excellent break may.