Adrian Portelli aka ‘Mr Lambo’ is an entrepreneur who has lengthy been famend — some may say notorious — for his high-end way of life and shameless if generally additionally philanthropic shows of wealth. As of in the present day, he’s dealing with severe authorized points in South Australia.
Portelli has been charged with 9 counts of helping within the conduct of an illegal lottery through his firm Xclusive Tech Pty Ltd — which operates underneath the model identify LMCT+ — which has itself been served with 10 prices associated to conducting or aiding within the operation of an unlicensed lottery. Referring to incidents that occurred between twenty ninth January 2023 and sixteenth Could 2024, these prices in some way aren’t probably the most ridiculous stunt he pulled off in that very same timeframe…
Portelli’s Illegal Lottery Allegations
Right here’s a fast breakdown of the illegal scheme for which Portelli’s been accused of operating: LMCT+ gives paid memberships to what it calls a “rewards membership” by which members are granted a variety of entries into lotteries to win prizes together with vehicles, money, and property.
A superb chunk of those properties are related to Portelli’s mass acquisition of houses featured in TV present The Block. Portelli’s enterprise mannequin is framed as a “commerce promotion lottery” which wouldn’t require extra fee to enter if it have been legally compliant. Nevertheless, South Australia’s Shopper and Enterprise Providers (CBS) claims that the dimensions and nature of the prizes necessitated a licence that Portelli has by no means held. Below South Australian regulation, any such lottery providing prizes over A$5,000 should be licensed.

In line with paperwork offered by the courtroom, one such prize provided was a Gisborne property from The Block or another money prize of A$3 million. Two different Block properties have been additionally touted, one at a punchy A$2.9 million and one other of at the moment unspecified worth, each with equal money options. Different massive prizes included a “Satan Yellow” HSV VZ, a Toyota LandCruiser 79 collection paired with a “barcrusher 670c” (collectively valued at A$228,000), plus a number of vehicles and money prizes of A$250,000 and A$500,000.
Whereas regulators in Victoria and New South Wales have already concluded that LMCT+’s actions have been lawful, South Australia’s CBS isn’t backing down so simply. Every cost for conducting or helping within the conduct of an illegal lottery carries a most penalty of A$10,000. Portelli’s case and the costs towards his firm are listed for listening to at Adelaide Magistrates Courtroom in January 2025.
Portelli Cranes a McLaren Into His Melbourne Penthouse
These recent authorized problems make a publicity stunt that turned Portelli into a real family identify appear to be one thing of a farce. In 2023 Mr Lambo triggered a media sensation by craning a A$3 million McLaren Senna GTR into his newly bought penthouse located on the 57th flooring of Melbourne’s Sapphire by the Gardens tower, apparently costing A$40 million.

Portelli’s undeniably flashy put up on Instagram, exhibiting the McLaren being hoisted into his sky-high residence, drew heated responses throughout the board, some in favour, extra towards. The story turned such a scorching matter that outstanding political figures started to weigh in earlier than lengthy.
Greens chief Adam Bandt publicly voiced his outrage, referencing then-upcoming tax cuts that might disproportionately favour high-income earners and pointing to the incongruity of rich people having fun with large monetary windfalls whereas many others struggled to get by amidst a biting price of dwelling disaster.
Associated Tales
Different figures joined the refrain: Richard Denniss, Govt Director of The Australia Institute, fired off on social media and Rachel Withers, a contributing editor at The Month-to-month, identified the gulf between JobSeeker’s painfully modest enhance that 12 months and the brazen nature of Portelli’s stunt, whereas ANU Professor and former political correspondent Mark Kenny merely deemed it “tasteless”.

Portelli didn’t stay quiet amid the criticism, lashing out at Bandt and accusing him of utilizing Portelli as a political pawn. Portelli confirmed no indicators of remorse, later posting photos of himself posing with the luxurious automobile inside his penthouse — now a weekend bolt-hole somewhat than a full-time residence. Portelli justifies these shows of wealth with undeniably philanthropic acts resembling his wide-scale giveaways, together with one undertaken this week with Coles forward of Christmas.
Portelli stays squarely within the public eye, however with the looming lottery prices in South Australia, his previous penthouse antics now seem like a far easier — and much much less legally fraught — chapter in his headline-making profession.