This fall-winter 2024, Canali embarks on a journey to find “Internal Magnificence” within the untamed landscapes of Scotland. The Italian model’s new marketing campaign explores the human reference to nature and the idea of house—a sanctuary that displays one’s id and fosters a way of neighborhood and belonging.
Canali Fall/Winter 2024 Marketing campaign
Because the digicam pans over the rolling hills of Scotland, the scene is about for a timeless story of magnificence and class. The wild fantastic thing about the Scottish countryside offers the proper backdrop for Canali’s fashionable man, embodied by fashions Habib Masovic, Pascal Thulin, and Théo le Grelle.
This season’s coloration palette displays understated luxurious, with shades of gray dominating the wardrobe. The elegant tone exudes refined sophistication, from the basic checked go well with to the chunky cable-knit sweater and smooth, fluid coats.
Touches of burgundy accent the monochromatic scheme, including a pop of depth and character to every look.
Canali’s imaginative and prescient of “Internal Magnificence” is a few deeper reference to the world round us. On this sense, the true fantastic thing about Canali’s fall-winter 2024 marketing campaign lies not simply in its intricate designs however in its means to evoke a way of belonging.
