Tommy Hilfiger’s newest enterprise pays homage to an influential period that reshaped fashion: the beginning of hip-hop. As we attain the fiftieth anniversary of the cultural scene, the Tommy Denims Remastered assortment emerges, bridging the hole between historic significance and up to date relevance.
Tommy Denims Remastered Marketing campaign
The long-lasting model rolls out a collection of remastered classics that take cues from the nineties, a defining decade for hip-hop trend. The gathering is a nod to the previous but crafted for the current, providing a refreshed tackle the clothes that after stood as emblems of the motion.
Tommy Denims adopts a forward-looking perspective, enlisting British rapper Central Cee and American rapper GloRilla because the faces of its Remastered assortment. Hilfiger expresses enthusiasm for the collaboration, anticipating the duo’s potential to channel the period’s authentic creativity into immediately’s trend narrative.
“I’m so excited to work with Central Cee and GloRilla—two fashionable icons who’re bringing the tradition’s fearless creativity to the following era,” expresses Hilfiger. Comprising 17 items, the Tommy Denims Remastered line is an array of outsized jerseys, daring puffers, and leather-based jackets that mirror the informal but placing aesthetic of the ’90s.
Tommy Denims’ assortment revives the long-lasting striped rugby jersey, emblematic of Snoop Canine’s ’94 Saturday Night time Stay look. It remixes the basic Large Brand puffer jacket, shedding its authentic coloration for a contemporary monochrome palette.
The Tommy Denims Remastered assortment marketing campaign captures the essence of hip-hop’s golden age by the lens of Lea Winkler, emphasizing the artists’ individuality. Altogether, the gathering respects hip-hop’s roots whereas dressing the longer term voices of the style, capturing the spirit of an period that continues to encourage and form the style world.