Dan Bilzerian has returned to Instagram after six months of radio silence, and no, it’s to not showcase one other non-public jet or a sizzling tub stuffed with fashions. This time, he’s plugging paintball — and never simply any paintball, however a partnership with a model known as Notorious Paintball.
The publish exhibits Bilzerian mid-sprint, decked out in tactical gear, holding a paintball marker, with a single stopwatch emoji because the caption. There’s no champagne, no vape clouds, and barely a bikini in sight. For a man who constructed his model on extra, the entire thing feels suspiciously… targeted.
As soon as well-known for turning debauchery into content material, Bilzerian has been noticeably quiet since late 2024. His Ignite model has gone quiet. The mannequin squads have thinned out. His previous few posts earlier than the silence confirmed hikes, solo photographs, and a definite lack of chaos.
Now, he’s abruptly again, hyping up a distinct segment tactical sport that most individuals final performed at a mate’s party in 2009.
So what provides? Is that this a full-blown rebrand? A facet hustle? A fleeting obsession? Or has Bilzerian merely discovered one thing new to throw cash and power at?
The Notorious Paintball partnership looks like an odd pivot, nevertheless it additionally is perhaps a part of a much bigger shift. In an age the place influencer fatigue is actual and the thirst for authenticity is rising, even the king of Instagram is perhaps on the lookout for one thing a bit of extra grounded.
Or possibly he simply likes taking pictures individuals within the ribs with paint.
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Both means, the web’s watching. And this time, it’s not only for the chaos.
