H&M joins forces with Indian designer Anamika Khanna to unveil a group that fuses conventional Indian model with fashionable tailoring and loungewear. This thrilling collaboration brings Khanna’s signature eclecticism to a worldwide viewers, shattering the mildew of conventional Indian vogue.
H&M x Anamika Khanna Assortment
Anamika Khanna discusses the worldwide notion of Indian vogue. She says, “I’ve at all times [it] will get misplaced when interpreted by the remainder of the world. Typically, our vogue—when it comes to the tradition, the heritage of craft and textile embroideries—is considered costume or not wearable or fashionable sufficient.”
Nonetheless, with this H&M assortment, Khanna goals to dispel these misconceptions: “Issues have modified lots, and this assortment permits me to take one thing Indian and make it international and modern.”
The result’s a hanging assortment that reimagines conventional silhouettes with daring, graphic prints and sportswear with painterly themes.
As H&M inventive advisor Ann-Sofie Johansson notes, “Anamika Khanna designs garments to encourage the wearer to specific themselves. The silhouettes are fluid and draped, usually in a method that may be customized.”
Johansson is especially keen on the prints, saying, “She integrates many totally printed appears, combining conventional colour components with one thing extra graphic.”
The H&M Anamika Khanna assortment will hit chosen shops and on-line at HM.com on September 5, 2024.
