In a vogue narrative the place rugged nature meets refined fashion, the John Varvatos spring 2024 marketing campaign, “The Highway to Rarified,” is a masterful mix of untamed spirit and meticulous element.
The expansive vistas of South Africa present the backdrop for this stirring commercial, reflecting the earthy tones and textures of a set wealthy in romantic and cinematic attract.
John Varvatos Spring 2024 Marketing campaign
With a rock ‘n’ roll heartbeat, the marketing campaign captures the sartorial journey of the nomadic but artistically grounded John Varvatos man.
Photographed by Cara Johnson, fashions Kelvin Bueno and Karl Kugelmann are the embodiments of the season’s imaginative and prescient, their distinctive hairstyles—Kelvin’s flowing dreadlocks and Karl’s tousled curly fringe—including a private contact to the advert’s aesthetic.
John Varvatos’ clothes convey the language of texture and nuance. The clothes, starting from exactly tailor-made fits to relaxed cardigan sweaters adorned with intricate patterns, is an ode to the model’s rock foundations and adventurous spirit.
Assertion jackets, bearing the patina of well-traveled paths, and ethereal, breathable polos recommend a simple transition from day to nightfall. The marketing campaign’s clothes palette embraces the pure setting, with colours and materials that appear to have borrowed from the panorama.
