Jung Kook takes heart stage in Calvin Klein’s spring 2024 marketing campaign. The BTS member fashions what the model deems its Informal Icons in a placing monochromatic aesthetic, punctuating the season’s laid-back sophistication.
Jung Kook for Calvin Klein Spring 2024 Commercial
Staged throughout the architectural grandeur of New York’s Grand Central Station, the marketing campaign captures the essence of timeless fashion by a collection of visuals which are as commanding as they’re relaxed.
The commercial, lensed by photographer Mert Alas, encompasses a collection of outfits that stability construction with ease, illustrating Calvin Klein’s dedication to redefining informal put on.
The visuals current a grounded and versatile assortment, showcasing key items similar to a boxy, textured short-sleeve button-down shirt. A denim popover shirt and ’90s-inspired straight denims supply a nod to basic Americana, whereas a full-zip leather-based jacket provides a contact of city sophistication.
Every garment, from the luxurious cashmere crewneck sweater to the slim-fit black denims, celebrates the understated icons of informal attire, reimagined for right now’s discerning trend panorama. The marketing campaign is a sartorial journey by the intersections of consolation and magnificence, the place informal doesn’t compromise on impression.
The ditch coat, a permanent image of transitional dressing, is introduced with a recent outfit, making it a group centerpiece. This choice of items underscores Calvin Klein’s imaginative and prescient for spring—a curation of effortlessly trendy clothes designed for the rhythm of metropolis life and serene moments.
