Oliver Peoples captivates with its fall-winter 2024 marketing campaign, “By Design.” Showcasing a synergy between precision and artistry, the commercial stars Levi Dylan and Ollie Edwards.
The 2 fashions embody Oliver Peoples’ understated sophistication, captured in a collection of evocative portraits by Luis Alberto Rodriguez. Towards a backdrop of muted tones and tailor-made silhouettes, Levi and Ollie’s eyewear change into the focus of each body.
Oliver Peoples Fall/Winter 2024 Marketing campaign
“By Design” highlights Oliver Peoples’ dedication to professional craftsmanship. Every pair of frames represents a harmonious mix of Japanese manufacturing strategies and the breezy, sun-soaked sensibilities of Los Angeles.
The marketing campaign emphasizes individuality and character. From daring acetate shapes to glossy steel finishes, each design aspect has a goal. Oliver Peoples’ wide-framed Ollice sun shades, that includes a transparent acetate body, evoke a mix of traditional allure and up to date edge.
The Kesner glasses introduces a vintage-inspired panto lens form enhanced by a daring, thick eye wire. Designed from light-weight titanium, this body balances structural power with a refined, retro-modern aesthetic.
With “By Design,” Oliver Peoples reaffirms its distinctive imaginative and prescient for eyewear—a seamless fusion of progressive innovation and enduring sophistication. The marketing campaign embodies a resonant assertion: eyewear as a mirrored image of individuality, consciously designed and worn with assured confidence.
