Followers have been rightly surprised by the sensational information that Lewis Hamilton shall be becoming a member of the Scuderia Ferrari for the 2025 season, with the announcement seemingly popping out of nowhere. However some eagle-eyed followers have been fast to flag a latest Peroni marketing campaign to rejoice its new partnership with the Italian crew, and it begs the query: Did Peroni leak the Lewis Hamilton information?
Hindsight is an exquisite factor, so they are saying. And it’s no more true than for sports activities followers who’re at all times the primary to leap on the retrospective bandwagon after the massive reveal… and that’s precisely what’s occurred with Peroni’s Ferrari announcement.
Only a few days in the past, the premium Italian beer model from Asahi Europe & Worldwide previously introduced its new world partnership with Ferrari. The multi-year partnership will see Peroni Nastro Azzurro 0.0% enter a brand new racing chapter alongside Scuderia Ferrari after ending its industrial partnership with Aston Martin on the finish of final season.
To rejoice the announcement, Peroni Nastro Azzurro and Ferrari launched a brief movie that includes Ferrari’s two Formulation 1 drivers, Carlos Sainz Jr. and Charles Leclerc, who swapped the high-pressure scorching seat of a Formulation 1 automotive for an equally disturbing surroundings, a high-stakes heist.
However for the reason that information dropped that seven-time Formulation 1 World Champion Lewis Hamilton can be swapping seats of his personal within the 2025 season, eagle-eyed followers have been fast to note a peculiar Easter Egg hiding in plain sight in Peroni’s latest marketing campaign.
In a advertising poster launched alongside the video, there seems to be a Scuderia Ferrari Formulation 1 automotive on the backside of the body. Nothing uncommon, solely its sporting Lewis Hamilton’s trademarked quantity #44 alongside the facet panel of the automotive.
Coincidence? I believe not.
