Rolex followers seeking to begin the brand new 12 months with an extravagant new buy could also be ready just a bit whereas longer after the luxurious Swiss watchmaker quietly elevated their costs for 2024, with Australian watch followers feeling the pinch greater than nearly all of different nations.
If you consider luxurious timepieces, few manufacturers can command the identical quantity of worldwide attain and enchantment as Rolex. The model sings success, with increasingly avid watch collectors all determined to get their arms on the Swiss watchmaker’s unique items.
Comparatively talking, Rolex doesn’t signify the very best worth level available in the market as we speak. In actual fact, costs for the watchmaker’s signature iterations sit within the mid-range of what you’d count on to pay for a luxurious timepiece as we speak… however that doesn’t precisely imply they’re lining the cabinets both.
With a restricted provide – and unprecedented curiosity – ready lists for a brand new Rolex are reaching loopy highs, with prospects anticipated to attend so long as 18 months for his or her explicit Daytona, GMT or Datejust mannequin for those who’re seeking to buy from one in every of Rolex’s Authorised Sellers.
Australia, together with a number of nations together with most of Europe, skilled dramatic worth hikes on their favorite Rolex watches heading into the brand new 12 months.
In fact, it’s pure to imagine that worth will increase are fairly frequent regarding various levels of inflation, however the current improve isn’t so simple as an annual adjustment, with components similar to a weakening Australian Greenback and diminished watch manufacturing because of materials prices have all contributed to the model’s current worth improve.
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Rolex items such because the Rolex Cosmograph Platinum Daytona, which might’ve set you again round $115,000 AUD final 12 months, are at the moment retailing for $122,500 AUD – a bump of virtually 6% in simply 12 months.
The Rolex Daytona Panda has seen a prince improve from $22,500 to $24,250; that’s a soar of greater than 8.1%.
Additional alongside in Rolex’s two-toned vary, the Rolex GMT-II ‘Pepsi’ has gone up from $13,550 to $14,650 for a rise of 8.1%, while the two-toned Rolex GMT-II Rootbeer went from $22,450 to $26,200 – a bump of 16.7%. The identical goes for 2023’s John Participant Particular.
Most curiously, are the two-tone Rolex fashions which have seen the steepest worth improve. Maybe Rolex realised these had been too low-cost and had begun adjusting accordingly. The 2-tone Root Beer mannequin was simply $17,500 AUD pre-pandemic, as we speak it’s added practically $10,000 AUD to that worth.
To see extra of the Rolex 2024 worth modifications, try our information to Rolex costs.
