When Avre selected the M1941 Arctic Area Jacket for its debut launch, it wasn’t nearly fashion. It was about telling a narrative of grit, resilience and the brutal European campaigns of World Warfare II. This isn’t simply style. It’s a historic tribute you possibly can truly put on.
The unique M1941 Arctic jacket was issued to American troops throughout WWII and have become a important layer for troopers battling freezing circumstances throughout Europe. It was heavier and hotter than the usual problem subject jacket, designed particularly for the cruel winters confronted within the mountainous areas of Italy, France and Germany. This was the gear worn by the boys of the legendary U.S. third Infantry Division nicknamed the “Rock of the Marne” who fought from the shores of North Africa to the Alps of Southern Germany.
The “Rock of the Marne,” is among the most storied divisions in American navy historical past, recognized for its extraordinary resilience, fight effectiveness, and battlefield heroism throughout World Warfare II and lengthy earlier than.
Origin of the “Rock of the Marne” Nickname
The moniker “Rock of the Marne” was earned throughout World Warfare I, on the Second Battle of the Marne in July 1918. As German forces launched a large assault aimed toward pushing by way of Allied traces alongside the Marne River in France, the third Infantry Division nonetheless comparatively new on the time held its floor whereas many different models retreated. Normal Joseph Dickman, commander of the division, famously advised his males: “We are going to maintain the road. We won’t retreat. We’re the Rock of the Marne.” And maintain they did. The Division’s steadfast defence helped flip the tide of the battle, and the identify caught.
These males have been in every single place: in Operation TORCH, the invasion of Sicily, the landings at Anzio, the liberation of Rome, and eventually, the push by way of France and into Hitler’s yard. They have been awarded extra medals than some other U.S. infantry division and have been the one unit to struggle Axis forces on each European entrance.
Associated Tales
Their whole time in energetic fight? 531 gruelling days. Which is precisely why Avre is simply producing 531 items of Batch No. 1 one jacket for day-after-day these troopers spent within the struggle.
Avre’s model stays trustworthy to the unique silhouette, whereas updating the construct with trendy sturdiness and British craftsmanship. Each bit is hand-cut and sewn in London by a tight-knit staff of expert artisans, with a narrative label stitched inside the liner sharing the legacy of the garment and the troopers who wore it.
So sure, it’s an impeccably made jacket. Nevertheless it’s additionally a uniform of remembrance. A nod to an period when clothes have been made to serve a function, take a beating, and carry historical past on their backs. That is the sort of piece you don’t simply put on you carry it.
Batch #1 launches in simply 9 hours.
