For the September challenge of GQ, I wrote concerning the raging debate within the watch world between teeny-tiny watches and their outsized counterparts. The tug-of-war has decidedly gone towards teensy items over the previous few years, though a loud contingent refuses to cage their epic 45-mm wristwear. However these beasts took one other essential hit this weekend on the Annual Academy Museum Gala the place Paul Mescal and Dwyane Wade confirmed up with some revealing weaponry of alternative. Wade wore the Tiffany & Co. Eternity watch, a 28-mm women watch smaller than a half-dollar coin, and October’s GQ cowl star Mescal selected the diminutive watch of 2024, the bite-sized model of the Cartier Tank.
Whereas watches have been trending smaller, with some adventurous dressers like Timothée Chamalet and Dangerous Bunny sporting women’ watches, it’s now totally breaking into the mainstream. Let’s clarify this in Pokémon phrases, as a result of that’s what we’re all acquainted with, proper? You gave your development a Paul Mescal Stone. What? Your development is evolving! Congratulations, it’s now the mainstream aesthetic!
VALERIE MACON/Getty Photographs
Taylor Hill
Mescal’s tiny Tank was one of many dialog items at this 12 months’s Watches & Wonders, the business’s greatest tradeshow. The shrunken Tank replicates its bigger counterpart in each approach—offering all the iconic Cartier particulars in smaller packaging. A lot smaller: the TTT (teeny-tiny Tank) measures in at an lovely 24 by 16.5 mm.
The TTT was Cartier’s follow-up to 2023’s smash-hit Bagnoire Bangle, a product the Parisian jeweler nonetheless can’t hold in inventory. I carry the Bangle up as a result of it demonstrates how rapidly developments can transfer. Whereas many male collectors acknowledged the fantastic thing about the Bangle upon its launch, few dared to really put on it. Even those that did, just like the tremendous trendy Mark Cho, wore it as a bracelet and hid it underneath swimsuit sleeves. Now, only a 12 months later, celebrities are proudly carrying equally small watches on the pink carpet.
And it’s not simply Mescal using the delightfully small ripples of the tiny watch development. Wade confirmed as much as the identical occasion with an equally pint-sized piece. Wade takes his wristwear significantly—a lot in order that his stylist Jason Bolden advised me he hems his shopper’s swimsuit sleeves a contact shorter to set the stage for his watches. That makes Wade’s vogue assertion final evening ring that a lot louder.
Taylor Hill
Taylor Hill
