Zara unveils this season’s beachwear edit, tapping right into a delicate Mediterranean nostalgia. Francesco Ruggiero returns because the face of the model, rekindling the visible continuity of final summer season’s Soleto escapade—this time buying and selling cobblestones for tide-lapped sand.
Zara Beachwear Edit
The swimwear—starting from vibrant trunks in citrus yellow to grid-check shorts and floral-printed silhouettes—carries an power that remembers Nineteen Sixties Italian cinema filtered via a Gen Z lens. Suppose the carefree charisma of Alain Delon in “Purple Midday,” recast for a lazy afternoon in Ibiza.
Zara’s styling takes cues from a nostalgia perspective, the place punchy colours and classic textile textures are reintroduced with up to date silhouettes. Woven camp shirts in washed olives and delicate crew neck pullovers in Adriatic blue are tossed over mid-thigh striped trunks.
In the meantime, an open plaid shirt and matte black swim shorts evoke an informal defiance—much less Riviera playboy, extra ’90s display idol with a hint of brooding edge.
This edit pairs neatly with Zara’s spring-summer 2025 Studio assortment, unveiled lately via a marketing campaign shot in Bangkok that wove classic silhouettes with city drama.
That cinematic present pulses subtly via the beachwear drop as properly—washed linen, chalky tones, outsized checks—all shot underneath sun-bleached filters that really feel lifted from a Jacques Deray body.
In a market crowded with brash logos and efficiency guarantees, Zara leans into tone, character, and tempo—a gradual burn for quick days.
