On the 2024 EICMA version, AIROH formally introduced its entry into the American bike market.
The Italian model and its most iconic helmets, resembling Aviator 3, Commander 2, and Matryx, might be accessible in high American retail shops ranging from mid-2025. Distribution within the U.S. might be supported by James “Bubba” Stewart and his crew: the previous motocross rider just about attended the Milan occasion to formally launch what is predicted to be a profitable American collaboration.
AIROH’s surprises at 2024 EICMA version don’t finish right here. The Italian model has additionally introduced that, beginning subsequent yr, it is going to begin the distribution of its most iconic and beloved helmets in the USA.
«I’m really proud to announce this vital step that our firm is taking, – commented Antonio Locatelli, founder and CEO of AIROH. – It’s a important alternative for our future, as the USA represents a quickly rising market within the two-wheel area, and for AIROH, that is the proper time to be appreciated by abroad lovers. We face a technical and expert viewers that could be very attentive to Italian model, and we’re assured we will meet // positive to fulfill the calls for of the American market».
AIROH will enter the U.S. market with a transparent technique. The distribution of the Italian model might be supported by a legendary identify in off-road motorcycling, beloved and adopted not solely in America however worldwide: former rider James “Bubba” Stewart, flanked by his crew, a global motocross icon.
With its American subsidiary, AIROH is getting into a major and continuously evolving market, that calls for high-performance merchandise. The U.S. bike market knowledge is encouraging and reveals alternatives for a model like AIROH. In line with Bikes Information, throughout the first half of the yr, bike gross sales reached 323,091 models, marking a slight enhance of 0.9% in comparison with the identical interval the earlier yr. From a client desire perspective, demand is shifting in the direction of high-performance bikes, that includes superior applied sciences and modern designs, interesting to a brand new era of motorcyclists more and more centered on efficiency.
«I’m extremely excited to accomplice with AIROH and convey their world-class helmets to the U.S. market. – commented James Stewart – As somebody who has spent my whole profession pushing limits and striving for excellence, I understand how vital it’s to have the perfect gear. AIROH’s dedication to innovation and security makes them the proper accomplice for this subsequent chapter, and I can’t look forward to riders throughout the nation to expertise the identical degree of safety and efficiency I belief. We’re bringing the perfect product and the perfect companions to the desk, and I’m excited to assist elevate each bike riders expertise with this partnership».
AIROH helmets might be accessible within the U.S. market ranging from mid-2025. As per U.S. rules, the helmets might be manufactured and offered with DOT certification.
