Ducati brings its iconic vary of bikes to Ducati North London following a big £ 1 million funding and a brand new state-of-the-art dealership opening in Watford in partnership with luxurious motor retailer LIND.
LIND has turn into the most recent associate to affix the Italian producer’s record of higher premium retail companions after intensive work to transform a former dealership to fulfill Ducati’s excessive requirements. The positioning, at Commerce Metropolis in Watford, employs 14 workers, together with devoted professional technicians skilled to ship the very best calibre servicing and a passionate gross sales workforce to assist shoppers throughout their bike buy. Purchasers also can use the Ducati Configurator or e-book a take a look at journey on-line earlier than visiting the brand new retailer on Ducati.com.

The official opening ceremony occurred on Saturday, March fifteenth. Ducati UK MD Fabrizio Cazzoli joined LIND’s Government Chairman Russ Dacre MBE and British superbike rider Leon Haslam to chop the ribbon on the brand new showroom, which is able to supply Ducati’s full mannequin vary, together with the brand new Panigale V4, Multistrada household, and new V2 fashions alongside the present Scrambler vary.
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A particular presence for the official opening was the restricted version Panigale V4 Tricolore.
Motorsport TV presenter Grace Webb, then took to the stage to interview British bike racing legend Leon Haslam on the upcoming British Superbike season, and talk about the brand new 2025 Ducati mannequin vary, together with the new V2 engine, with Fabrizio Cazzoli.
Ducati North London gives the complete vary of Ducati and Scrambler Ducati bikes, alongside related aftermarket equipment, associated attire and the Ducati-approved programme. Alongside present fashions, they can even supply the most recent Ducati to hit the market, Desmo450 MX , which made waves within the off-road circuit final season when Alessandro Lupino raced to victory within the MX1 Elite Class of the Italian Status Championship. MX order assortment will open subsequent month, with the Desmo450 MX deliberate to hit the showroom in July.
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This new web site represents LIND’s first devoted Ducati dealership because it continues to develop its presence in Hertfordshire’s premium automobile market. It joins Ducati’s world gross sales community, which now consists of over 800 factors of sale in additional than 90 international locations worldwide.
Russ Dacre, MBE, Chairman of LIND, stated: “We’re immensely proud to associate with a model comparable to Ducati that has an extremely loyal following amongst bike lovers, and we welcome the chance to introduce these superb bikes to new clients. We’re additionally very excited to showcase the brand new dealership, the place we will signify this historic model in an higher premium facility. “Our collaboration with Ducati is a big milestone, and we sit up for welcoming the passionate group of Ducatisti to their new residence in North London.”

Fabrizio Cazzoli, Managing Director of Ducati UK, stated: “I’m thrilled in regards to the enlargement of Ducati’s seller community with the opening of this new state-of-the-art dealership in Watford. Partnering with LIND is a pure selection for us; they’re dedicated to the core pillars of Ducati – fashion, sophistication, and efficiency.The brand new web site is first-class and able to welcome Ducati followers from throughout the realm. As we proceed to develop, particularly within the journey and off-road segments, we’re excited to work with LIND to carry race-winning high quality to North London.”
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