Yamaha is without doubt one of the largest and most revered motorbike producers on this planet. The Japanese firm has taken a novel, streamlined strategy when tackling a number of markets. Yamaha understands that completely different markets have completely different wants, and so it does its greatest to make sure these distinctive wants and preferences are met.
For instance, within the US, Yamaha focuses totally on its premium, performance-oriented fashions. It presents riders a variety of bikes in order that they will begin out on a Yamaha (maybe an R3 or MT-03) and improve regularly inside the model till they attain the head of efficiency (say, an R1M). In the meantime, in Asia, the model presents a wide array of each mass-market and premium fashions, catering to the wants of each commuters and fanatics within the area.
Europe takes on an identical strategy, with its tiered system which follows licensing within the area. Other than that, plenty of the model’s improvements, notably within the discipline of EVs, might be present in Europe. Talking of Europe, Yamaha Motor has introduced some fairly huge adjustments in administration transferring into 2024. Since March 2020, Eric de Seynes has been serving because the President and Chief Government Officer of Yamaha Motor Europe N.V., and has been on the helm throughout a few of Yamaha’s strongest years. Now, from January 1, 2024, he’ll be stepping down from this place to hitch YME’s Supervisory Board as Chairman.
In an article by Roadracing World, Eric de Seynes mentioned, “It has been an awesome honor and privilege to have led the Yamaha Motor Europe group firms since 2014 as Operational Director and C.O.O, after which as President and C.E.O since 2018. Throughout this decade we’ve got developed a brand new advertising technique in Europe, have greater than doubled our whole internet gross sales and have applied many new buyer companies and digital purposes.”
As Eric de Seynes strikes on to YME’s Supervisory Board, Olivier Prévost shall be taking de Seynes’ place as President and CEO of Yamaha Motor Europe. Prévost beforehand served because the Vice-President of YME, and has been deemed to be greater than able to taking up the highest management position. Other than overseeing Yamaha’s motorbike operations, Prévost may also handle all of YME’s branches and subsidiaries in Europe.
Olivier Prévost defined that he’s been working exhausting to construct his understanding of the assorted Yamaha Motor entities. “It’s with plenty of humility and respect that I settle for the problem of being his successor as YME President. The final ten years, by my varied assignments in numerous Yamaha Motor entities, I’ve been reinforcing and enlarging my understanding and expertise of the Yamaha group, operations, companies and markets. With the assist of the Yamaha household – and with household I imply the Yamaha workers, suppliers, distributors, sellers and prospects, I really feel reassured and assured to meet the place,” he mentioned.
Olivier Prévost has a storied historical past with Yamaha. He has been a part of the Yamaha household for the reason that begin of his profession again in 194 as a venture head at MBK Industrie. Since then, he’s moved round fairly a bit to a number of divisions and departments inside Yamaha, and even spent a while in Yamaha Motor’s headquarters in Japan. Other than this, he held management positions in Yamaha Motor R&D Europe, and former Yamaha subsidiary Motori Minarelli. With 30 years of expertise in a number of capabilities inside Yamaha, Prévost is greater than able to driving Yamaha Motor Europe into innovation and success within the years to come back.
