Royal Enfield has been browsing on a wave of success currently, and it’s fairly simple to see why.
The model has struck a chord with riders everywhere in the world, because of its trendy and retro-inspired bikes which are priced fairly rattling competitively, too. In 2024 alone, the corporate launched fairly the collection of new fashions that added to its already spectacular lineup, together with the sporty Shotgun 650 and the versatile Guerrilla 450—each of which I had the pleasure of testing.
The Shotgun 650 was nothing in need of spectacular with its torquey twin-cylinder engine and retro-cool vibe. Actually, it’s a motorcycle that modified my notion of cruisers. In the meantime, the Guerrilla 450 stunned me with how succesful it was on a decent and technical circuit. So yeah, these bikes are proof of Royal Enfield’s knack for mixing simplicity with efficiency.
And it’s not simply me who’s impressed, as RideApart Government Editor, Jonathon Klein has change into nothing in need of a Royal Enfield Himalayan simp. Actually, the Himalayan was his decide for the 2024 RideApart Editor’s Selection Awards. And it’s simple to see why, because the Himmy’s a motorcycle that’s change into a benchmark for journey fanatics, and one which throws all of the stigma of journey driving out the window: it’s easy, no-frills, accessible, and hella succesful.
However the common good vibes surrounding Royal Enfield aren’t confined to us. The model’s repute for producing high-quality, approachable bikes resonates everywhere in the world. And the numbers again it up. In accordance with a report by Bikes Knowledge, in 2024 alone, Royal Enfield offered a whopping 944,000 bikes, marking a 4.7-percent improve from the earlier yr. It was fairly a step ahead, and it even earned RE the rank of tenth largest bike producer on the planet.
Photograph by: Royal Enfield
I had a blast ripping round a decent technical circuit with the Guerrilla 450.
Diving into the information slightly bit extra, it’s apparent that its house nation of India stays the core of Royal Enfield’s success. However development in different key markets has additionally performed a serious position. For example, Latin America and Brazil posted 14 % features, whereas Southeast Asia contributed 7.3 %, and Western Europe added 3.1 % to the yr’s complete gross sales.
If we return in time not too way back, it will have appeared extraordinary {that a} model like Royal Enfield would develop this a lot and at this price. Again in 2015, the corporate offered simply north of 300,000 bikes. In simply 10 years, it managed to triple this quantity. And that’s under no circumstances a imply feat. With the one-million milestone greater than prone to be hit in 2025, the corporate is effectively and actually on a quest for world domination.
And whereas Royal Enfield is finest recognized for its retro-inspired machines, it’s not all nearly heritage, both. RE has its sights set on the longer term, engaged on cutting-edge applied sciences and EVs just like the Flying Flea, developed in collaboration with Qualcomm. So yeah, if 2024 was something to go by, it’s that the model’s momentum reveals no indicators of slowing down.
