Royal Enfield has all the time been about persona and self expression. That’s why it’s one of many few producers to really encourage the customization of its bikes. All through the years, RE has held quite a few build-offs showcasing the expertise and creativity of builders from everywhere in the world.
However what if you’d like a customized bike however don’t wish to undergo the faff of engaged on the bike your self or commissioning a professional builder to do it for you?
Nicely, fortunately, Royal Enfield is now providing a one-of-a-kind customization program that means that you can have your individual customized construct, straight off the showroom flooring. It’s referred to as the Royal Enfield Manufacturing facility Customized, and it’s fairly an formidable venture for Royal Enfield. In keeping with RE, you get to dictate just about all the look of your bike. You’ll work hand-in-hand with the model’s group of designers each in-person and on-line, and get to collaborate with them to carry your imaginative and prescient into actuality.
So, how do you get began? Nicely, for now, the Manufacturing facility Customized is out there solely in India, and folk residing there merely have to fill out a type on RE’s official web site. From there, you’ll have to pay an Rs 5,000 (about $60 USD) price to finish your registration. From there, it’s a ready recreation for Royal Enfield to get in contact with you and start the collaboration course of.
Whereas all that is cool and all, we will’t actually anticipate ground-up customized builds from this program. For starters, it’s nonetheless an OEM-made bike full with a guaranty, and Royal Enfield makes it explicitly clear that customization covers beauty components solely. RE additionally notes that this system is simply relevant to the Traditional 350, with extra fashions slated for comparable therapy within the close to future.
As for the scope of customization, it consists of customized paint, decals, badges, graphics, saddles, and seat covers—a minimum of for now. So no main structural modifications right here, and also you’ll must supply all of those upgrades from the already expansive aftermarket surrounding Royal Enfield’s bikes.
It’s fairly cool that Royal Enfield’s going this far to connect with its clients at a deeper stage. The model has all the time been about standing out, and people of you who’re into modding your bikes would know simply how far a customized paint job can go in elevating your bike’s look.
It could positively be thrilling to see the Royal Enfield Manufacturing facility Customized program make its approach outdoors of India and canopy extra fashions within the course of too. Personally, I’d like to get my palms on a Royal Enfield Interceptor 650 and provides it some scrambler therapy.
What do you consider RE’s new customization program? What bike would you prefer to customise and what would you do to it? Let me know within the feedback!
