【F】 Frederique Fixed Collaborates With Seconde/Seconde/

Frederique Fixed teamed up with Romaric André, aka seconde/seconde/, ensuing on this cool restricted version. The core premise? Frederique Fixed needed to convey the message that it’s a true manufacture, making watches by hand. Slightly than hiring an company to inform that story in an costly billboard marketing campaign, FC teamed up with seconde/seconde/. And you’ll belief Romaric to make your level, it appears.

The collaboration resulted in two restricted editions of the Slimline Moonphase Date Manufacture. One includes a rose gold crown and rose gold dial appointments. This mannequin is restricted to 10 items worldwide. The opposite one, in full metal, is restricted to 100 items. Each can be found now. The rose gold-accented one is on the Frederique Fixed web site solely, whereas the opposite can also be accessible by way of choose Frederique Fixed retailers. Now, let’s have a better take a look at this cool launch.

Romaric André, aka seconde/seconde/

I’ve been one thing of a fan of seconde/seconde/ for years now. I first got here throughout Romaric’s artistic work after I offered him a classic Patek Philippe Disco Volante that he later custom-made in his signature approach. Ｂack then, he wasn’t doing any model collabs so far as I’m conscious, however he has come a good distance since.

In case you are not conversant in his work, I extremely suggest following him on Instagram. Romaric has taken on a really distinctive function throughout the watch world. At a look, it’s possible you’ll think about him a modder. Nevertheless, his work is on one other stage, driving the steadiness between artwork and comedy. It’s all very witty and layered. Moreover, all of his work matches an immediately recognizable aesthetic.

Frederique Fixed × seconde/seconde/

Enter Frederique Fixed. The story is that the model needed to shed some mild on the truth that its watches are made by hand. Certainly, folks point out FC extra usually when talking of worth than of expertise. Nevertheless, that doesn’t do the home justice correctly. So it’s fairly comprehensible that Frederique Fixed needed to spotlight this facet of the model.

Go away it to Romaric to discover a intelligent approach to take action. He redesigned the dial, exaggerating the handmade vibe. The location of the hour markers is totally random and out of whack. Moreover, the textual content on the dial, together with the wordmark, makes use of a handwritten “font.” The scribbly textual content appears to have simply been casually jotted down. Lastly, the moonphase disc is equally drawn by hand in an virtually childlike approach.

“How can we inform the world that manual-assembly is on the core of our Manufacture? We requested artist seconde/seconde/. He took it too far.” That is the witty tagline from Frederique Fixed, which you’ll discover on the show case again, printed on the crystal

Frederique Fixed × seconde/seconde/ specs

At coronary heart, this watch is a Frederique Fixed Slimline Moonphase Date Manufacture. The chrome steel case measures 42mm throughout, 47.5mm from lug to lug, and 11.3mm thick. Up prime, we discover a sapphire crystal with an antireflective coating, and the crystal on the again is sapphire as nicely.

Inside ticks the automated in-house caliber FC-705. This motion has an influence reserve of 38 hours and runs at a 28,800vph frequency. It’s additionally a moderately good-looking caliber, with a pleasant rose-gold-tone skeletonized rotor, perlage, round striping, and blued screws.

The mannequin with the rose gold components comes on a brown alligator strap, whereas the all-steel one is accessible on a black alligator strap. Each are priced at €3,295. This makes me imagine the rose gold crown might be plated, which actually applies to the palms and indices.

Preliminary impressions

You’ll have gathered by now that I like this collab fairly a bit. Not solely is it a really intelligent technique to make the purpose, but it surely additionally feels recent and enjoyable. It might have been really easy to do a print or billboard marketing campaign with some stale advertising lingo about craftsmanship. This, although, is a lot extra in contact with the watch neighborhood. It might not have the identical attain exterior of the fanatic neighborhood, however it’s a lot cheaper than promoting too!

I’m glad to see larger manufacturers embracing seconde/seconde/. Conventional manufacturers usually misunderstand his sort of labor. I do know a number of that actively push again in opposition to the modding of their watches, lacking the purpose that it means followers are partaking with them on a deeper stage. Nevertheless, Frederique Fixed reveals it has a humorousness and doesn’t take itself too severely whereas additionally highlighting that it’s a critical watchmaker. Kudos!

What do you consider the brand new Frederique Fixed × seconde/seconde/ Slimline Moonphase Date Manufacture? Tell us within the feedback beneath!

Watch specs