“I’m an entrepreneur on the finish of the day,” Ben instructed me in a latest interview. He began making watch targeted TikTok content material in Might of 2022 on the suggestion of coworkers, and the account has taken off from there. However he’s additionally a watch lover from the time he was a child, who appears to have a real curiosity concerning the pastime, and has been discovering it in actual time on TikTok with roughly 160,000 followers.
He’s been excited by watches for years, even earlier than totally plunging into the fanatic world, and remembers his first notable timepiece from his teenage years. “I used to be in seventh grade and G-SHOCKs had been huge at my college,” he instructed me. He nonetheless has the white G-SHOCK that sparked his curiosity, though regrettably it now not works and doesn’t see any put on in consequence. As with many people, pictures from childhood may have predicted an curiosity in watches as an grownup. “I used to be all the time excited by carrying issues on my wrist,” he instructed me, and photographic proof of a younger Ben clad in what seems to be dozens of colourful bracelets bears this out.
After graduating school, Ben purchased himself a Christopher Ward C60 Sapphire to rejoice, and like anybody with a collector’s mentality, he spent a substantial period of time agonizing over the choice. “I spent weeks researching” the acquisition, he mentioned, figuring out that he wished this celebratory watch to final endlessly. A part of the rationale he landed on Christopher Ward was that it felt like a tribute to his personal British heritage.
Speaking to Ben, it turned clear simply how rapidly his TikTok took off in relation not simply to when he began making watch content material, however to when he began getting extra severe concerning the pastime. He graduated school in 2020 (the 12 months he picked up that Christopher Ward), was dabbling in watch content material two years later, and now has an actual presence within the watch group on social media on a number of platforms. Ben clearly has a expertise for what he does (there are many much less compelling TikTok personalities that haven’t caught on the best way he has), nevertheless it additionally speaks to how rapidly issues transfer within the TikTok panorama, notably within the interval immediately following the pandemic when utilizing TikTok turned vital in the event you had any want to remain updated with social media traits.
