It’s doable that the MB&F M.A.D.Editions M.A.D.1S watch is the ultimate model (which is able to most likely see just a few shade variations) of the favored M.A.D.1 (M.A.D.1) timepiece sequence by the Geneva model. The M.A.D.1S is a thinner model of the M.A.D.1 and options just a few different design and technical modifications. The MB&F M.A.D. Editions M.A.D.1S initially debuted at Geneva Watch Days in August of 2024 and was launched in purple and blue-accented fashions. Again in 2022, aBlogtoWatch featured a full evaluation of the primary model of the MB&F M.A.D.Editions M.A.D.1 watch right here.
MB&F founder Max Busser rigorously deliberate out how his high-end luxurious watch model would strategy a extra reasonably priced product for numerous years previous to ever releasing one thing just like the M.A.D.Editions. Although the M.A.D.1 and M.A.D.1S watches price just a few thousand {dollars} every, they’re vastly extra reasonably priced than MB&F Horological Machine and Legacy Machine wristwatches. What MB&F did to take care of demand and curiosity within the fashions was skillfully distribute them solely to “members of the tribe” (mates of the model who’ve accomplished enterprise with them earlier than), in addition to individuals who enter a raffle-style system on the MB&F web site that apparently selects from customers are random to make a purchase order alternative out there to them. Not everybody likes the thought of not having the ability to merely buy what they need, however the idea has labored effectively for MB&F. As well as, it’s maintained a wholesome enthusiasm round a product that could be very totally different from what MB&F has been delighting its elite wearers for some time now.
The complete idea of the MAD1 was to create a watch whose face is a view of the spinning automated rotor, whereas the time is indicated not on the dial, however somewhat by way of the edges of the case utilizing two spinning drums. The upside-down-mounted motion would supply a lot of visible animation, whereas your entire idea of the design was presupposed to be as novel and semi-futuristic as most of the dearer MB&F watches on the market. The identical designers and passions that go into $100,000 plus MB&F watches are concerned with the lower-priced M.A.D.Editions merchandise. We already know that long-time pal of MB&F and widespread watch designer Eric Giroud was once more tapped for the upcoming MB&F M.A.D.Editions M.A.D.2 watch that ought to debut someday in 2025 almost definitely. For now, there’s the thinner M.A.D.1S for fanatics to deal with.
In keeping with MB&F there are about 6,000 M.A.D.1 watches of assorted colours out within the wild. There most likely gained’t be as many M.A.D.1S watches produced in whole, however I may very well be incorrect. I believe that Max Busser and his workforce most likely know that overproduction (over too quick a interval) is a simple strategy to devastate curiosity and collectability in even these extra reasonably priced M.A.D. Editions merchandise. Accordingly, it’s straightforward to guess that between just a few colours, just a few thousand M.A.D.1S timepieces might be produced. My guess is that after the M.A.D.2 will get launched, the deal with the M.A.D.1 and M.A.D.1S fashions will wane till these merchandise are not made with the model specializing in future objects.
At a look, the MAD1S merely appears to be like like a thinner model of the MAD1. Numerically talking, the distinction in thickness is near 19mm thick for the MAD1 and 15mm thick for the MAD1S. Each watches are 42mm broad and the water resistance ranking for the MAD1S is 30 meters. The case is produced from metal, and the crystals on and across the case are a mixture of sapphire and mineral glass. My guess is that the AR-coated domed crystal excessive face of the watch is sapphire crystal, whereas the ring of clear materials across the facet of the case is mineral glass. Having a sapphire part for the case facet would have most likely been too costly for this worth level.
To attain a thinner profile for the M.A.D.1 idea, MB&F really wanted to take away a chunk of performance for the M.A.D.1S within the type of eradicating the minute ring. As a substitute of getting each a minute and hour indicator ring/drum, the M.A.D. Editions M.A.D.1S solely has an hour indicator. The present hour is learn on the sting of the case between the 2 lugs on the backside on the 6 o’clock place on the case. A lume-painted arrow is there to point out you the place to learn the time. With the ability to simply learn the time on a M.A.D.1S watch has by no means been the purpose nor the rationale why folks get a watch like this. So, having a sign of solely the hours doesn’t actually take away a lot of the rationale why folks like this product. Folks don’t appear to thoughts the lowered performance in alternate for the extra svelte-wearing profile. That mentioned, individuals who have worn each the M.A.D.1 and the M.A.D.1S appear to recommend that really making an attempt to study the time on the M.A.D.1S is a little more of a chore (your smartphone will come to the rescue for certain when you could know the exact hour and minute).
MB&F didn’t simply hold the M.A.D.1 the identical and take away the minute ring. The MAD1S encompasses a barely reworked case and comprises a brand new motion. The modifications to the case have two functions. First was a rework of the lugs to make the watch put on a bit extra elegantly on smaller wrists. Second was to supply a barely higher view of the motion within the watch whereas it from the 12 months by way of the “X” motif. Most likely probably the most “controversial” (when it comes to the pricing) a part of the MB&F M.A.D.1 was the truth that it used a Japanese automated motion. The MB&F M.A.D.1S makes use of a special motion, which is in essence a Japanese motion created in Switzerland. The M.A.D.1S watch comprises the La Joux-Perret caliber G101 (the G100 with out the date) that operates at 4Hz with 68 hours of energy reserve. La Joux-Perret is owned by Japan’s Citizen Group, whose Miyota manufacturing facility produced the actions for the M.A.D.1. The G100 is predicated on the Miyota 9000 sequence structure however with some modifications and made in Switzerland. The great information for MB&F and Citizen is that they each win right here. MB&F will get to say the MAD1S comprises a Swiss motion, and Citizen nonetheless will get to promote actions to MB&F — a win/win within the watch business if there ever was one. That additionally explains why La Joux-Perret and their G100 household of actions are at present doing so effectively within the timepiece market.
The comfy fabric-textured leather-based strap on its metallic deployant clasp stays part of the MB&F MADEditions M.A.D.1S, as is the general enjoyable nature of sporting this “rotor first” wristwatch idea. Many individuals like seeing the three-sided lume-painted automated rotor spinning over the upsidedown-mounted mechanical motion extra so than they wish to instantly know the time. The animated, playful nature of the M.A.D.1 and M.A.D.1S is what attracts curiosity to each sporting them and appreciating them on the wrists of people who find themselves sporting them. These are usually not very sensible watches within the scheme of issues, however only a few MB&F watches (if any) may very well be characterised as sensible. Quite, as Max Busser and his workforce additionally pledge, objects like this are wearable kinetic artwork for the wrist… that additionally occurs to inform the time. Worth (for individuals who are supplied an opportunity to purchase one) for the MB&F M.A.D.Editions M.A.D.1S watch is 2,900 Swiss Francs. Be taught extra on the MB&F web site.
