As we talked about, Porsche Design has all the time been, before everything, a design entity and never solely a watch model. Actually, exterior of wristwatches, the model has produced another iconic merchandise, reminiscent of their 1978 sun shades that have been the primary to supply interchangeable lenses to civilian fashionistas (Ray-Ban constructed swappable-lens aviators for the navy as early because the Nineteen Fifties), revolutionary ink pens, sneakers, baggage, and electronics. Most lately, they’ve revealed a brand new smartphone, partnering (for higher or for worse) with Blackberry. Whereas this disparate providing of merchandise could seem random, there’s a distinctive design language to all of them – Teutonic, practical, and really Porsche.
For a design agency with out experience in constructing watches, Porsche Design has needed to associate with different corporations to construct timepieces. Since their inception in 1972, they’ve labored with, first, Orfina, then IWC, and since 1998, Eterna. Definitely, essentially the most fruitful collaboration was in the course of the years with IWC, from 1978 to 1997. These have been darkish years for the Swiss watch business, but it was a time when Porsche Design and IWC turned out some superb watches, lots of which broke new floor in the usage of supplies and capitalized on each manufacturers’ emphasis on Germanic, practical design.
