It’s lengthy been a objective of the Worn & Wound crew to make use of our platform to help charitable causes. Regardless of making philanthropic contributions on occasion through the years, we’ve by no means actually used the complete may of our platform to make an affect. And so I’m very excited to share with the Worn & Wound group our partnership to help the 2025 Trip to Conquer Most cancers.
Earlier than we get to the main points…somewhat backstory. In 2023, on the NYC Windup Watch Truthful, I bought to chatting with buddy, designer, and fellow watch-nerd, Matt Smith-Johnson. Matt’s been coming to Windup for so long as I can bear in mind to help initiatives he’s labored on (like this, this, and this) or simply basking within the watch tsunami that’s the Truthful.
In the middle of catching one another up on our lives, my sister’s then-recent breast most cancers analysis got here up (she’s doing nice, btw!), which prompted Matt to share one thing I discovered actually unimaginable. For almost a decade, Matt has taken half within the Trip to Conquer Most cancers, a two-day, 200+ kilometer biking occasion by means of Southern Ontario, Canada, which raises funds for the Princess Margaret Most cancers Centre—one of many world’s main most cancers analysis establishments. Evidently, I used to be impressed by his dedication to the trigger.
The Trip to Conquer Most cancers, launched in 2008, has raised over $300 million for most cancers analysis and care, together with $20.6 million in 2024 alone. Every year, greater than 5,000 contributors come collectively to help developments in therapy and care that profit sufferers worldwide.
It seems that Matt’s tenth consecutive 12 months collaborating within the experience falls in June 2025. As we continued speaking, the dialog shifted to how Worn & Wound may be capable to help his unimaginable efforts. It turned clear that by combining Matt’s dedication to the Trip to Conquer Most cancers with Worn & Wound’s means to succeed in and rally a passionate group, we may amplify his affect in a significant approach. And with that, our partnership was born—a collaboration rooted in shared values and a dedication to creating a distinction.
So, what’s the plan? We’ve fashioned a crew of riders to take part within the upcoming Trip to Conquer Most cancers, together with some members of the watch group it’s possible you’ll be aware of. Every rider might be elevating funds to help their experience, with a minimal fundraising objective of $2,500. We’ll be driving below the crew identify that Matt has used all through his ten-year run, Can’t Cease Received’t Cease.
We’ve additionally requested a few of our favourite manufacturers to help the hassle. Beneath, you’ll discover a listing of company crew sponsors. In case you function or work at a model and wish to help our crew, please don’t hesitate to contact me at [email protected].
Now, let’s meet our crew of riders.
– Matt Smith-Johnson: Watch designer and crew captain.– Allen Farmelo: Freelance watch journalist and founding father of Past The Dial.– Atom Moore & Brea Taylor-Munro: Celebrated watch photographer and artistic designer, teaming up on a tandem bike.– Blake Malin: Worn & Wound Co-Founder and CEO.– Brock Stevens: Navy diver and social influencer.– Ethan Anderson: Passionate bike owner, watch fanatic, and photographer.– Evan Perrone: Watch fanatic and passionate bike owner.– James Helms: Worn & Wound Co-Founder and COO.
If it is a trigger near your coronary heart, we hope you’ll think about making a contribution to assist us meet our fundraising targets. Whereas every rider is required to fundraise $2,500, we predict we will blow that focus on out of the water. Collectively, we’re hoping to boost a minimum of $50,000. 100% of each greenback donated contributes to the crucial work being performed on the Princess Margaret Most cancers Centre. Please think about donating by means of the hyperlinks offered beneath.
– Matt Smith-Johnson’s Fundraising Web page– Allen Farmelo’s Fundraising Web page– Atom Moore’s Fundraising Web page– Brea Taylor-Munro‘s Fundraising Web page– Blake Malin’s Fundraising Web page– Brock Stevens’ Fundraising Web page– Ethan Anderson’s Fundraising Web page– Evan Perrone’s Fundraising Web page.– James Helms’s Fundraising Web page
We’ll maintain you posted on our fundraising progress and, after all, take you alongside for our experience in June. We now have some thrilling initiatives cooking with our pals at Cannondale and StapHabit, which we’ll share extra about within the coming weeks and months. Until then, any help you possibly can present is vastly appreciated.
