The connection between athletes and watches has produced a few of historical past’s most intelligent sports activities advertising campaigns, together with the primary one ever. Mercedes Gleitze was carrying a Rolex on a sequence round her neck as she swam throughout the English Channel in 1927. It was as if she had been setting a precedent with athlete partnerships—these watches had been meant to be worn. Nonetheless, in trendy instances, watches worn in sports activities had been primarily centered round automobiles, the place an athlete carrying a watch makes a negligible distinction in added weight. Each gram counts when attempting to be as streamlined as attainable whereas operating, enjoying within the Ultimate at Roland Garros as Rafael Nadal does, on the ultimate drive on the 18th throughout the U.S. Girls’s Open like Nelly Korda, each of whom additionally put on Richard Mille watches in competitors. Even in biking, when manufacturers and athletes spend hundreds of thousands of {dollars} in wind tunnels, optimizing helmets and bicycle shapes for incremental aerodynamic enhancements, why would Tadej Pogačar—the very best bicycle owner on the planet—put on his signature Richard Mille in among the most grueling biking races on the earth, together with the Tour de France? Given this, I had one principal query for Amanda—how do they get among the high athletes on the earth to comply with put on them in competitors?
