It’s exceptionally uncommon for a enterprise to be in operation with out interruption for 150 years, and such a milestone is effectively price celebrating. Bulova will get to rejoice this 12 months, and along with plenty of thrilling watch releases, the model has produced an enchanting documentary that explores the Bulova’s historical past and legacy. Debuted on the finish of 2024 in anticipation of Bulova’s a hundred and fiftieth 12 months, America Telling Time: 150 Years of Bulova, was beforehand solely viewable at screenings however is now out there to stream completely on Amazon Prime.
Companion movies produced by manufacturers (no matter what they make) are sometimes brief, contrived, and both low-quality or so over-the-top that they’re nauseating. With America Telling Time, Bulova has delivered one thing that avoids all these pitfalls. This documentary gives an intriguing and fascinating take a look at this distinctive American model, the watches it’s made, and its historic place on the slicing fringe of horology.
The brand new a hundred and fiftieth Anniversary Bulova Archive Collection Pocket Watch
The a hundred and fiftieth Anniversary Bulova Miss America Watch
With a model like Bulova, although, it’s not totally arduous work. The New York-based model, which has been owned by Citizen since 2008, has such a wealthy and storied previous that the hour-long movie might effectively have stretched for 2 — and even justified a complete mini-series. Bulova’s 150 years are stuffed with firsts. The Rubaiyat, which debuted in 1917, was the primary assortment of watches made for ladies and remains to be provided at the moment. The model ran the primary radio business in 1926 and the primary tv business in 1941. It launched the primary digital tuning fork watch, the Accutron, in 1960, one other icon that is still at the moment, within the Accutron model. In 2016, it launched the CURV, the primary curved-movement quartz chronograph. On high of its lengthy record of firsts, Bulova watches have been in house and on the wrists of legendary artists like Frank Sinatra and Marc Anthony.
The brand new Bulova MIL-SHIPS Bronze
Celebrating anniversaries is nothing new in watchmaking. However too typically, all we get are particular variations of present watches. Bulova isn’t stopping there: Whereas the model will introduce a slate of particular editions, it’s additionally introducing plenty of new fashions to commemorate its a hundred and fiftieth 12 months, and along with the thrilling new documentary, Bulova has launched an interactive on-line museum that takes viewers by its quite a few breakthroughs and what makes Bulova such a compelling model. For 150 years, Bulova has proven us it is aware of easy methods to do issues the correct approach, and the best way it’s sharing its a hundred and fiftieth anniversary isn’t any completely different.
Readers in america can watch America Telling Time: 150 Years of Bulova on Amazon Prime now. To be taught extra about Bulova and its a hundred and fiftieth Anniversary, please go to the Bulova web site.
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